Culture: 'A new wind is blowing in Europe'

Faced with a continued fall in ticket sales, cultural institutions in Europe should be looking for ways to reach new audiences and for new ways to reach restless existing audiences.

“A change of paradigm is occurring,” Ann Branch, a top EU culture official, said during a recent conference on audience development organised by the European Commission.

“We’re going from a world where cultural organisations decided: Okay, this is what you’re going to see. But the world is changing. Th...