When the EU Commission released its so-called Breakfast Directive earlier this year, it seemed to pass under the radar, even though it includes a proposal which would give a free but misleading advertising slogan to food industry — "no added sugar."
In December 2022, the Food Information to Consumers (FIC) package had been pulled off the agenda by the European Commission at the very last minute.
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Suzy Sumner is head of the Brussels office for Foodwatch International, the citizen-based NGO watchdog uncovering and challenging food industry practices that violate the rights or interests of consumers.