It has become a standard feature of political campaigning in the EU to use ads on social media to reach voters and supporters.
In Germany, political parties spent nearly €3m on Facebook ads in 2019 and expenditures in the UK and other countries are even higher.
The advertising machines of social networks, video portals and search engines make it relatively easy and cheap to reach masses of voters quickly.
While this has helped increase the scale of voter outreach, the unp...
Enjoy access to all articles and 25 years of archives, comment and gift articles. Become a member for as low as €1,75 per week.
Already a member? LoginJulian Jaursch is a project director working on disinformation and platform regulation topics at Stiftung Neue Verantwortung (SNV), a Berlin-based not-for-profit, non-partisan tech policy think tank.
Julian Jaursch is a project director working on disinformation and platform regulation topics at Stiftung Neue Verantwortung (SNV), a Berlin-based not-for-profit, non-partisan tech policy think tank.