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Communication on Twitter by European politicians at th start of the outbreak was 'individualistic' and 'ineffective', the research found (Photo: European Union)

EU leaders' social media 'fail' in first 40 days of pandemic

European leaders of countries hit worst by the first coronavirus outbreak failed to exploit the potential of social media, and their own millions of followers, to encourage citizens to comply with the rules, a new study has found.

The report estimated that video content and social media usage increased 33 percent during the Covid-19 pandemic.

But online political communication has mostly centred on Twitter.

The analysis, looking at the Twitter usage of French president Emman...

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Author Bio

Elena is EUobserver's editor-in-chief. She is from Spain and has studied journalism and new media in Spanish and Belgian universities. Previously she worked on European affairs at VoteWatch Europe and the Spanish news agency EFE.

Communication on Twitter by European politicians at th start of the outbreak was 'individualistic' and 'ineffective', the research found (Photo: European Union)

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Author Bio

Elena is EUobserver's editor-in-chief. She is from Spain and has studied journalism and new media in Spanish and Belgian universities. Previously she worked on European affairs at VoteWatch Europe and the Spanish news agency EFE.

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