New look for EUobserver
PAUL KIDNER
16.05.2008 @ 10:12 CET
In order to keep up with trends in the advertising market, EUobserver has also upgraded to IAB-standard banner ad sizes in all cases making them larger and more visible on the site. Accordingly the sizes are now:
Leaderboard
Size: 728x90
Rate: 1,000 euro per week (CPM 10)
Large Rectangle
Size: 336 x 280
Rate: 800 euro per week (CPM 8)
Half Page
Size: 300x600
Rate: 600 euro per week (CPM 6)
Medium rectangle
Size: 300x250
Rate: 500 euro per week (CPM 5)
Wide Sky-scraper
Size: 160x600
Rate: 500 euro per week (CPM 5)
CPM = cost per 1000 impression, in euro. A typical banner advertisement on the Headlines page of the site can expect over 100,000 displays per week and a click-through rate of over 0.3%.
These changes are immediately effective.
AdsBrief SPECIAL PROMOTIONAL OFFERS:
1. Book a skyscraper or leaderboard any time in June and get a 15% discount for a month.
In each case all banners already purchased will be migrated to a larger ad size on the site at no extra cost.
For any further details please contact Paul Kidner (pk@euobserver.com) or Filip Lugovic (fl@euobserver.com) quoting the May AdsBrief.